Brand Licensing Europe is now imminent, taking place in a new venue at London’s ExCeL this October 1 to 3, which if you’re not aware is this week. Among the big name brands joining the expansive line-up of IP from across all corners of the licensing industry will be the latest children’s properties to hit screens big and small this year and beyond.
Licensing.biz rounds up some of the hottest BLE 2019 must see brands and IP to land on screens in the coming months.
Herschend Entertainment Studios
Herschend Entertainment Studios’ full-scale 2020 global relaunch of Chuggington kicks off at BLE this week. Having acquired the brand in December 2018, HES has committed a multi-million dollar investment into the brand, which celebrates its 10th anniversary in 2020.
Season six will premiere in spring 2020—the first new content available since 2014—giving audiences “something they haven’t seen from Chuggington before.” The new season is all about discovery, going deep into the world, and getting to know the unique characters and the inner workings of the locations that make Chuggington special. And, kids globally will journey into the animated world of Chuggington through a hybrid live action / animated short format.
The brand relaunch is being coordinated hand-in-hand with a new toy program from master toy partner Alpha Group, bringing innovation to train play as fans are given the opportunity to re-enact the series’ adventures like never before with universal track sets and trains from the Chuggington world.
Chugginton’s relaunch will reach more than 14 million people going through the gates of Herschend’s parks/attractions in 21 locations across eight states in the US, a worldwide audience for its live-touring shows, and millions more through media and digital channels—delivering a 360 capability to build a franchise from the get-go.
Crunchyroll, the world’s largest destination for anime and Manga with 50 million registered users and 2 million subscribers, is heading to Brand Licensing Europe with a diverse slate of more than 350 anime titles available for licensor consideration, including Dr. STONE, Bananya, Black Clover, the Junji Ito Collection, That Time I Got Reincarnated as a Slime and The Rising of the Shield Hero.
Originated as a streaming and community platform, Crunchyroll now operates a 360-degree offering to serve the anime community beyond content. Now, the platform manages global merchandising, broadcast, videogram and publishing rights to over 100 IPs, with continued growth on the horizon, and with new properties being added to the slate each quarter.
With the world’s biggest collection of anime titles translated into eight languages (English, Spanish, French, Portugeuse, German, Italian, Arabic and Russian) in more than 200 countries and territories, Crunchyroll connects the global anime community to a full 360-degree slate of offerings including global events like Crunchyroll Expo, the brand’s owned anime convention, Crunchyroll Games, merchandise, social media and more.
Through the Crunchyroll Store, Crunchyroll operates a top retail destination where it promotes licensed products directly to its engaged fanbase, supported through social media (more than 30 million global followers) and direct-to-consumer marketing emails.
Beyond the Crunchyroll Store, Crunchyroll also operates direct event sales, not only at its annual Crunchyroll Expo in the US, but at events around the world including those at Japan Expo and MCM London Comic Con, while bringing exclusive consumer products to these shows, and directly into the consumers’ and fans hands.
Following the successful launch of the Moon and Me TV series on CBeebies and BBC iPlayer in February this year, Sutikki is making its debut at BLE this year.
Moon and Me was launched as part of a CBeebies re-formatted Bedtime block and has aired continually weekdays Monday to Friday with exceptional ratings. The BBC has given full support on-air, across social, via CBeebies website, as part of BBC Prom’s and the BBC Summer Social Family Festival. There are currently 43 UK licensees including global partners Hasbro and Scholastic.
The first toy lines launched in July with 100 per cent retail distribution and in-store support that included power aisle FSDUs, plinths, gondola ends, window displays and catalogue listings most notably with the retailer Argos. Further products launching this autumn include DVDs, books, wooden toys, puzzles, stationery, party paperware, nightwear, bedding and stickers including wall murals.
Moon and Me has now been sold to a number of key international territories including the USA, Canada, Australia and China, with 9 Story Media handling worldwide TV distribution and international licensing (excluding UK, Eire and China). Sutikki now looks forward to meeting with existing commercial partners, potential licensees, retailers and promotional stakeholders at London’s Excel this October to talk future plans. “Tiddle Toddle, pooppoop, Onions!”
Licensing Link Europe
Molang, Pirata & Capitano, and IFL Science will be joining the likes of Chic & Love, and Van Gogh Museum on the Licensing Link stand this year.
Molang, from Millimages, a European leader in the children’s entertainment industry, is a cuddly, kind-hearted, kawaiiinspired rabbit whose animated series is a TV and online hit. Three seasons have already been delivered and a fourth is on the way.
Molang recently celebrated the renewal by Tomy of its European master toy line, not to mention reaching 25 European licensees in all core categories, including toy, stationery and apparel. The toy renewal follows the very successful launch of Molang on Tiny Pop, the free-to-air UK television channel where it sits inside the top 10 shows. Season three is due on Tiny Pop in September, when fans will also see the launch of the show on Amazon Prime in the UK, Germany, France and Italy.
Also from Millimages, Pirata & Capitano is a pre-school animation show following the crew of the ship The Pink Skull as they continue their quest for treasure across the islands of the Great Sea. Season two is currently in production for delivery mid 2020, bringing the total number of episodes to 104. This will be complimented by additional short-form episodes that form the backbone of the digital strategy. The programme, co-produced by France 5 Television and Rai of Italy, has enjoyed strong uptake globally, with new broadcast partners including Discovery in the US, CJ Tooniverse in Korea, Azteca in LatAm and most recently CCTV for China, all coming on board mid-2019. In the UK, the programme quickly became the number two most-watched show on the channel. Nickelodeon Junior.
More excitement is coming for the Paddington franchise in 2020 as a new TV series launches. Fully animated in 3D, the new Paddington series, The Adventures of Paddington, will launch with 26 x 22 minute long episodes, airing on Nickelodeon’s networks worldwide (except France, Canada, China and Japan).
With that in tow, it’s already set to be a big year for this classic property. Additional highlights for 2020 include a range of TV tie-in products from both new and existing partners. The partnership with Butlins in the UK continues with their popular Paddington show and internationally a new pre-school touring show is being produced by Rockefeller Productions, which will introduce Paddington to a whole new set of fans across the US and Canada.
For 2019, two new Paddington coin designs launched this year from the Royal Mint which were supported by a strong PR and marketing campaign and there is more activity still to come as we see Paddington take to the ice for the first time in the UK, in a new Paddington on Ice show at London Hyde Park’s Winter Wonderland launching to fans and fair-goers this November.
The performance tells the tale of Paddington and his adventures, as he travels on a ship from Peru to London, discovering new places and meeting new friends along the way. On his voyage to London, he learns that when at sea (and on the ice) it’s not all plain sailing. “Paddington on Ice at Hyde Park Winter Wonderland is a must for all Paddington fans and gives festive visitors the chance to catch the most iconic bear on ice for the very first time in the UK,” reads a statement from the Paddington brand owners, Copyrights Group. We will also see continued activity with Paddington and UNICEF where he is their champion for children’s rights.
It’s Octonauts, Hilda, Peter Rabbit and Monkey with a Tool Belt on the bill for Silvergate Media this year. Octonauts’ educational narratives and compelling characters enable it to cross cultural divides.
The Octonauts take to the land in the new spin-off series, Octonauts: Above and Beyond, featuring new characters with future adventures focusing on moments of change and challenge that water creates for all creatures. The new episodes are in production and set for delivery from 2021 through 2024 with a major global brand relaunch from 2021. The new themes, characters and creative will offer licensees a rich vein of fresh content to inspire consumer products and Silvergate will be giving visitors to the show a first look at this new world. Silvergate’s newest licensing programme is based on its animated series,
Hilda, now available on Netflix across 130 countries, and up for linear broadcast from 2020. Inspired by the award-winning comics from British writer and illustrator Luke Pearson, the 2D animated series follows the adventures of a fearless blue-haired girl as she travels from her home in a magical wilderness of elves and giants, to the city of Trolberg.
The animated series is aimed at kids aged six to 11 and scooped an impressive three Annie Awards in 2019 including Best Animated Television Production for Children. A second series is in production and expected to launch on Netflix in 2020.
Elsewhere, Beatrix Potter’s classic British character, Peter Rabbit bounds into an engaging CGI animated TV series for preschoolers. Silvergate continues with its extensive licensing plans for the property.