BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe.

Running across decades but never getting old – the famous blue hedgehog video game character is a cross-generational favourite. Taking the DNA of the iconic blue hedgehog, the collaboration loved by the entire family and has become an icon for generations.

Inspired by the legendary blue hedgehog, the range will feature the new RS X3 line.

Accelerating streetwear fashion faster than ever before, PUMA X SONIC collection drops
globally on PUMA.com, PUMA stores and select retailers on November 21.

A preview of the collection will be on display on the SEGA Europe stand at Brand Licensing
Europe from October 1 to 3 2019.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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