“For BLE, we wanted to exhibit our entrepreneurial approach to consumer products by showcasing our global film and television franchises,” said Jamie Stevens, executive vice president, worldwide consumer products for Sony Pictures Entertainment.
SPCP will be shining the spotlight on some of its most iconic properties including Ghostbusters, Cobra Kai, Outlander and the upcoming Vivo at BLE 2019, giving fans, retailers and licensees a chance to interact with their latest lineup of consumer products.
In Germany, Austria, Switzerland, Italy and Mexico, Blue Ocean will release a second issue of the Ghostbusters x Playmobil magazine that will include an all-new original kids comic story, activity pages and more.
The issue will also include a special Ghostbusters x Playmobil figure mounted on the cover.
ON top of this, and featuring new HD graphics and available to pre-order now ahead of its October 4th release for PlayStation4, Nintendo Switch, Xbox One and Windows PC, is Ghostbusters: The Video Game Remastered from Saber Interactive.
Additional games available now include Ghostbusters World AR on mobile devices from 4:33 and Ghostbusters: Franchise 84, developed by Sony Pictures Television Games and available exclusively on Amazon Alexa devices.
In addition, Ghostbusters is featured in a variety of game integrations through collaborations with Psyonix, PikPok, Frontier Developments, Zynga, Digital Legends and Ludia.
Jazwares has been named the master toy licensee for Vivo and will be bringing a full line of toys to market, including musical instruments from their First Act brand.
Building a comprehensive publishing program in support of the film, SPCP has teamed up with licensees Simon & Schuster, ABRAMS and Bendon to offer a variety of children’s and coffee table books for Vivo.
Now, with the hotly-anticipated Season 5 set to debut in early 2020, viewers can add to their collection of fan-based products with calendars, posters, collectibles, drinkware, trading cards and prop and costume replicas, in addition to lifestyle products like shawls, tams, fashion accessories and jewellery.
Retailers of Outlander-branded products range from mass, specialty stores to high-end fashion retailers and more.
Licensees include Torrid, Abby Shot, fine-jeweler Bixler’s, Scottish Highland wear company The Celtic Croft, Silver Screen Bottling Company and Random House. SPCP is also collaborating with The Araca Group to revamp the official Outlander online store, the go-to destination for merchandise, in preparation for Season 5.
Through apparel, accessories, collectibles, publishing and costumes, with licensees such as Bioworld, Funko, NECA, Surreal Entertainment, Party City and more, the Cobra Kai brand will reach both old and new audiences in a brand new light.
The official Cobra Kai online store from The Araca Group gives fans direct access to unique products that celebrate the classic and newly reimagined brand.
In addition to the Ghostbusters collaboration, IDW Publishing has also been named as the global licensee for the upcoming line of Cobra Kai comics.
El Camino: A Breaking Bad Movie
The highly anticipated television event, El Camino: A Breaking Bad Movie is set to hit theatres and Netflix on October 11. In the wake of his dramatic escape from captivity, Jesse (Aaron Paul) must come to terms with his past in order to forge some kind of future.
In support of the upcoming movie sequel, SPCP will execute merchandise and marketing programs with Spencer’s, Transworld and the official Breaking Bad online store.
Rust Belt Brewing will be launching a Schraderbräu beer, named after Hank Schrader’s (Dean Norris) famed home brew, available on Craftshack.com, Costco locations in New Mexico, and select California retailers.
K-Swiss will be releasing limited edition shoes inspired by Breaking Bad, in collaboration with Foot Locker and its Project Greenhouse app. Additional limited edition products will launch later in Spring 2020.
USAopoly will release Breaking Bad-themed Monopoly and Trivial Pursuit games in 2020.