By any means or metaphor possible, Team GB is hurtling, sprinting, vaulting, spring-boarding, possibly sailing (we could go on) into Brand Licensing Europe this year, doubling down on marketing efforts and lifted by a nation ahead of Tokyo 2020.
Having seen support grow as a result of its brand licensing efforts to date, Team GB is showing its continued commitment to the industry by choosing BLE to launch its new marketing campaign on October 1, the opening day of the show.
It will be exhibiting alongside its brand licensing agency The Point.1888, with whom its currently working to expand the Team GB brand into new categories and new retail channels to generate income to reinvest in training, equipment and facilities for the multi-medal-winning squad.
The intention is also to drive awareness of and support for the team in the run up to the Tokyo 2020 Olympic Games – the next big competition following the team’s record breaking performance in Rio 2016 when 67 medals were won.
Commenting on Team GB’s attendance at BLE 2019, Paul Ellis, head of licensing at the brand, said: “Team GB has a rich history in licensing and our current efforts continue to support us both financially and in generating support from the nation. It won’t be long until our new product ranges are in stores and with Tokyo 2020 edging ever closer, we’re delighted to be exhibiting at this event.”
Anna Knight, director at BLE, added: “Sports brands are growing in popularity in our industry and our dedicated Sports area at the event is one everyone must visit. I’m delighted that Team GB will be represented at the event given the support it’s also giving us in raising the industry’s profile and I wish them the best of luck with their new marketing campaign.”
Team GB can be found at Stand F402 and The Point.1888 will be exhibiting at Stand C380. BLE is running from October 1 to 3 at ExCel London.