Brand Licensing Europe (BLE) has announced its new charity partnership with KidsOut for the 2016 event.
The charity helps to transform young kids’ lives in the UK by providing positive experiences and opportunities to enhance their future.
KidsOut will also receive marketing exposure and exhibit for the first time at the show.
Julian Margoli, chief ambassador of KidsOut, said: “We are privileged to partner with BLE, and thanks to the team’s ongoing support, the charity will continue to grow and be able to support more children by creating happy memories.”
Darren Brechin, event director for BLE, added: “Our charity partners are an important element to the show, and we are delighted to welcome KidsOut not only to BLE, but to the licensing world.
“We know licensing can create a valuable revenue stream for charities; and we hope that over the next few years BLE will open up some doors for KidsOut.”
BLE already currently supports various other charities, including The Lightfund, Battersea Dogs & Cats Home, Help for Heroes and The BAT Foundation.
This year’s show takes place from October 11th to 13th at London’s Olympia.