Global family entertainment company, Studio 100 will be celebrating the 40th anniversary of the popular children’s animation Vic the Viking at BLE this October.
The anniversary of the 2D series will see a host of celebratory events taking place throughout the year, including the launch of a new CGI series which has already been sold to 60 countries worldwide.
Kickstarting the anniversary celebrations, Studio 100 will be hosting a Vic the Viking themed drinks reception at the licensing event, offering guests the chance to learn more about the property.
The celebration will be supported with a dedicated social media campaign across different platforms including a Vic the Viking Anniversary Facebook page, website and video content on YouTube.
Vic first saw success in 1974 and has currently seen more than 60 licensing partners for the 2D classic series in German speaking countries.
Sandra Vauthier-Cellier, chief brand officer at Studio 100, said: "We’re delighted to be celebrating the 40th birthday of this much loved classic children’s series.
"We have many exciting plans for the brand over the coming year, including the launch of the new CGI series.
"Vic is already such a popular character, and we’re sure the new CGI version will be an instant hit with both children and their parents."
The new CGI animated series of Vic the Viking has been produced by Studio 100 Animation in France and Flying Bark Productions in Austria. The series will air this autumn in France, Belgium and the Netherlands.
In further celebration, studio 100’s theme park, Plopsa La Panne in Belgium opened a new Vic the Viking zone featuring two new Vic themed attractions and a restaurant.