Licensed food and beverage is to take the centre stage of this year’s Brand Licensing Europe as the show’s organisers reveal 2018’s big theme.
UBM is now calling upon the licensing industry to contribute and collaborate with the team to help create a vibrant celebration at Olympia this October 9th to 11th.
“Food and beverage is one of the fastest growing and most robust categories within licensing,” said BLE brand director, Anna Knight.
“But it’s also incredibly innovative and dynamic, reinventing itself continuously in line with new trends and lifestyle choices. Health and fitness has been a huge influence over the sector since the 80s, but most recently the whole wellbeing and clean-eating phenomenon has had a huge impact on the category with no signs of fading any time soon.
“Previously, BLE has adopted themes that have unintentionally favoured brand owners, but food and beverage is more inclusive, embracing licensors and licensees.”
From keynotes and seminars to celebrity appearances, cook-offs, demos and on-stand sampling, BLE is keen for the industry to play an integral part in developing this year’s theme from the off and is open to any and all ideas to really shine a spotlight on the sector.
BLE organiser, UBM also owns Food Ingredients Europe, the biggest Food and beverage show in the world, allowing it to leverage relationships with food and beverage manufacturers for the benefit of BLE exhibitors and visitors.
Brand Licensing Europe will take place in London from October 9th to 11th.