Game of 2 Halves' MD talks through the pros and cons of each approach.

BLOG: Appointing a master licensing agent and sub agents

When a brand owner decides to begin or to revitalise licensing of its brand, it has two basic choices: recruit an in-house licensing team or appoint a master licensing agent.

What are the pros and cons of either approach and what should a brand owner know before making the decision?

How does it work when the brand is popular in more than one country and local sub agents are also required?

To read the full article, simply click on this link.

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