BLOG: Trends and highlights from Licensing Expo

Licensing Expo has gone for another year and it was refreshing to both see and hear the enthusiasm for digital entertainment and new media properties.

Interest at the show came from both licensors and licensees as one would expect, but most importantly, also from the retailer side of the spectrum.

Given that digital entertainment properties, by their very nature, are not generally visible yet beyond the digital space (although they may have a loyal following which is often in the tens or hundreds of millions), it is of particular note that retail buyers are now focussed on uncovering the ‘next big thing’.

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