Blonde Sheep Licensing secures OTL deal for Swizzels

Blonde Sheep Licensing has brokered a new deal between OTL and the confectionery brand Swizzels for a new line of party products and travel accessories featuring the popular Love Hearts, Drumsticks, Refreshers and Squashies branding.

An initial launch is planned for SS20 with selected leading retailers. OTL is a long standing supplier of discount range solutions to the major retailers, wholesalers and independent stores in the UK and overseas.

David Allan, sales controller at OTL, said: “Swizzels have fantastic products, branding and presence in the marketplace and we are very excited about becoming a licensee for party products and travel accessories.”

Natasha Dyson, managing director at Blonde Sheep Licensing, added: “OTL has shown an enormous amount of enthusiasm throughout its R&D process, so I’m very much looking forward to seeing the full range.”

Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including home, food and social greetings.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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