Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
Blonde Sheep Licensing has brokered a new deal between OTL and the confectionery brand Swizzels for a new line of party products and travel accessories featuring the popular Love Hearts, Drumsticks, Refreshers and Squashies branding.
An initial launch is planned for SS20 with selected leading retailers. OTL is a long standing supplier of discount range solutions to the major retailers, wholesalers and independent stores in the UK and overseas.
David Allan, sales controller at OTL, said: “Swizzels have fantastic products, branding and presence in the marketplace and we are very excited about becoming a licensee for party products and travel accessories.”
Natasha Dyson, managing director at Blonde Sheep Licensing, added: “OTL has shown an enormous amount of enthusiasm throughout its R&D process, so I’m very much looking forward to seeing the full range.”
Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including home, food and social greetings.
