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‘It’s a privilege to be working with a British brand with so much heritage in racing, that’s internationally recognised and has such broad appeal,’ says Blonde Sheep’s Natasha Dyson.

Blonde Sheep Licensing to manage global licensing for Silverstone

Blonde Sheep Licensing has been named Silverstone’s exclusive licensing agent for the company globally.

Known for its historic racing circuits, Silverstone hosts major racing events including Formula 1 and MotoGP.

Natasha Dyson, MD at Blonde Sheep Licensing, said: “It’s a privilege to be working with a British brand with so much heritage in racing, that’s internationally recognised and has such broad appeal.

“Silverstone hasn’t been licensed before, so I’m excited that I’ll be able to introduce licensees to the brand at Licensing Expo in Las Vegas.”

The initial focus for Blonde Sheep will include apparel for both adults and kids, video games, toys, paper products, gifts and homeware.

“Licensing is a natural step for Silverstone, so we’re thrilled to be partnering with Blonde Sheep Licensing to develop our licensing programme. Natasha’s enthusiasm and experience made her an obvious choice for us,” added Stuart Pringle, sporting director at Silverstone.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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