Bloomingdale’s teams with NBA for All-Star game pop-ups

US retailer Bloomingdale’s has teamed with the National Basketball Association to launch a series of basketball-inspired in store pop ups.

In celebration of the 64th NBA All-Star Game, the in store shops will feature NBA team and All-Star merchandise.

This month will see the pop-up shops inhabit 16 selected Bloomingdale’s stores and will sell a range of retro-era jerseys, vintage graphic tees and accessories from the likes of Mitchell & Ness, Sportique, Junk Food, Been Trill and more.

Stores will also feature an exclusive selection of New York Knicks and Brooklyn Net Varsity gear.

“We are thrilled about our partnership with Bloomingdale’s, a premier retail destination,” said Chris Brennan, senior vice president, global retail development, NBA.

“Having a presence in both Bloomingdale’s stores and online is a unique and exciting way to celebrate this year’s NBA All-Star Game and connect with new and existing style-centric fans.”

The pop-up shops will remain in place until the All-Star games takes place on February 15th.

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