Blue Planet Software renames as Tetris and secures raft of 18 global partners for the video game brand

Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris brand, has changed its company name to that of the iconic brand that it represents: Tetris.

The move has been made in order to strengthen its global positioning and recognition just as it unveils a slate of 18 new and returning merchandise partners, spanning apparel and footwear to decor, debit cards and stationery.

The expansive line up of new licensees showcases the continued growth of the brand’s lifestyle offering, enjoyed by audiences around the world.

“Just as the Tetris brand has evolved over the past 36 years, so have we,” said Maya Rogers, president and CEO of Tetris. “We have long recognized that our broad, global network of video game and merchandise licensees and licensing agents mostly identify our company by the name Tetris.

“Therefore, we decided to make it official. We look forward to continuing to work with our partners to deliver great, innovative games, lifestyle products and experiences to fans, including the many new partners we’re announcing today – only now you’ll know us simply as Tetris.”

Kicking off with the global market partnerships, Tetris has secured new deals with the likes of Loot Crate and its curated collections of Tetris apparel and accessories, Natur Food Ventures and Tetris branded functional gummies that will launch in Europe and the US and Canada in 2021, OppoSuits for a 2021 collection, Pinfinity for collectable Tetris pins enhanced with AR technology to reveal animation, music, and exclusive content, and Retro-Bit, a portable retro game gaming device.

These are joined by North American partnerships in Buffalo Games & Puzzles’ new board games, Card.com’s series of Tetris pre-paid online debit cards, Mad Engine’s Tetris t-shirts, hoodies, sweatshirts, accessories and more, Open Road Brand’s wall decor, magnets, and more, and Pollard Banknote’s Tetris themed instant lottery scratch tickets.

Across Europe, Blokken, the popular Benelux quiz show which features a Tetris core element is kicking off its 27th season, Diakakis Imports has new Tetris themed back to school gear and activity sets in Greece, Cyprus, and Malta, Ermoda is debuting a range of Tetris apparel for men, women, and kids, Fizz Creations is launching Tetris keychains, Hunter Price has teased new lifestyle products coming to the UK and Ireland in 2021, and MadLab is bringing a larger than life Tetris arcade experience to Zaragoza in Spain this October.

Asia completes the line up with Tetris Mini playable keychain devices courtesy of Gametech, and fashion and home accessories hitting Japan next year from Moritoku.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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