Blueprint Collections’ Van Gogh Museum range sees significant success online and in stores

Licensing Link Europe is celebrating the ongoing strong sales, retail support for, and significant success of Blueprint Collections’ range of stationery and gift items based on the the internationally revered art brand, The Van Gogh Museum.

The range – which consists of 21 items – launched before Christmas in John Lewis stores and online, as well as with Amazon, where it has its own dedicated page, and through which the range has achieved a sell out success.

The artwork on the products, including an umbrella, compact mirror, wash bag, jotter and pencil case, features key pieces from the Van Gogh Museum collections such as Almond Blossom, Sunflowers Pink Peach Tree, and Self-Portrait with Pipe and Straw Hat. The artist’s letters have also been utilized as design elements across the range.

In addition to launching in the UK, the range is also available internationally in Papelaria, Chile, Galaries Lafayette in France, and distributed by Jasnor in Australia.

Further product development for this year will include office accessories and storage items.

The deal with Blueprint Collections was secured by Licensing Link Europe, the UK and Ireland agent for the Van Gogh Museum.

Lisa Shand, MD, Blueprint Collections, said: “We have had a tremendous response to the launch of the Van Gogh Museum stationery and gift range not only in the United Kingdom but internationally. The range itself developed alongside the museum’s team has proved a great success in terms of sell-through. And we look forward to extending the range later this year, focusing on working from home, including storage and office accessories.”

Chris Taday, director Licensing Link, said: “From signing the license to launching the product range, this has been a collaborative effort with all parties. As we move forward into this year, we are pleased with how the Van Gogh Museum licensing programme is maturing – supported by best-in-class licensees and partners.”

Elsewhere, ASOS is continuing to support a range of Van Gogh Museum t-shirts from The Collective, designs including Sunflowers.

Further new launches for 2021 will come from Danilo (diaries, calendar, and greeting cards) as well as the launch of Ecoffee Cup with its range of reusable cups available from March.

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