The licensed bags, accessories and gifts specialist, Blueprint Collections is to produce and launch a range of National Geographic children’s lines for the UK market.
The range will span notebooks, pencils, pens, sticky notes, erasers, pencil cases, backpacks, keyrings, umbrellas and more. All the items in the range will use minimal packaging and, where possible, either make reduced use of plastics or use recyclable materials.
The production methods will be in line with National Geographic’s multi-year effort to raise awareness about the global single-use plastic crisis.
The design of the range is inspired by a number of themes that National Geographic has been expanding throughout its consumer products for children during 2019. These include Amazing Animals, STEM and Space, and Explorers in Training.
The National Geographic logo and packaging style is used across the range. This is then put together with graphic imagery based around the animal and space themes and lots of fun facts, which have incorporated into the product designs.
Arriving at retail in February 2020, the items are aimed at a core target audience of primary school children and gift givers. They will be available in department stores, the grocery sector, toy shops, book and stationery specialists and online.
Lisa Shand, managing director, Blueprint Collections, said: “We are thrilled to be working with a property that has been loved and admired by children and parents for over a century. The colourful animal and space designs and fabulous facts are a winning combination that, combined with our on high-quality products, will keep children amused for hours.”
Helena Mansell-Stopher, director consumer products, publishing and retail, National Geographic Partners UK, added: “We are delighted to be partnering on this range with a highly respected company that has been a leader in its field for over 20 years. This colourful, beautifully designed range is a perfect combination of the practical, the elegant, and the fun.”