Bluey enjoys successful launch in Italy

Maurizio Distefano Licensing, agent for Bluey since September 2021, has welcomed the series’ recent excellent ratings in Italy.

The loveable Australian dog has gained many Italian fans since her first appearance on Rai Yoyo, the public broadcast service’s preschool channel, in December 2021, and the show has established itself as number 1 among kids’ channels according to the latest (30 January 2022) Auditel ratings for reach – with more than 19,000 watching hours in just one week.

Bluey is also expanding its global presence with an Italian language channel (joining existing French, Spanish, Danish and English channels who share more than 1.2 million subscribers).

Bluey follows the adventures of Bluey, a six-year-old Blue Heeler dog, defined by her inexhaustible vitality, imagination and constant curiosity about the world, all of which are the driving force behind each episode.

Bluey lives in Brisbane, in the Australian region of Queensland, along with her father Bandit, mother Chilli and younger sister Bingo. The Heeler family are joined by family, friends and community (each belonging to different dog breeds) who are drawn into their games and adventures.

Bluey recently hit headlines around the world for an innovative collaboration with Airbnb, which saw the Heeler home faithfully reconstructed in a real-life version in a suburb of Brisbane. The home is available for one lucky family for a weekend stay and will also host online experiences for fans from around the globe.

Airbnb offering one family the chance to live like Bluey for the weekend

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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