Board game pioneer CMON teams with Monsoon Digital for new foray into NFTs

The hit board game publisher, CMON Ltd has partnered with Monsoon Digital to launch a new series of digital products and promotional material using Monsoon’s soon-to-launch NFT trading platform.

Slated to go live later this year, Monsoon will become the exclusive platform for CMON digital collectable items, cards, artwork, and games. The first offerings will strive to expand upon CMON’s reputation as a leader and pioneer in the gaming space.

“The overall potential of NFTs adds a brand-new dimension to the hobby, game and collectible markets, one that we’re extremely excited to explore with Monsoon Digital,” said Chern Ann Ng, CEO of CMON.

“The goal of Monsoon is to provide collectors, art fans, and gamers with a stable and secure online home where they can organize, display, buy, sell and trade their digitally owned blockchain. It’s designed from the ground up to be tailor made for these particular fanbases, so that creators can design and launch products that are innovative and consumer-specific.”

Monsoon Digital will launch the public beta of its platform later this year, with CMON’s first wave of digital collectible packs set to be the site’s flagship product. Details of the first wave are being kept under wraps.

“While this is absolutely a breakout year for NFTs, we were determined to do something different and unique with the blockchain technology,” said Geoff Skinner, CMON’s SVP of Marketing and Entertainment.

“As it is with our tabletop games, our focus is on the customer. The goals we set for this new collector experience are simple: it has to be easy to use and accessible, it has to offer a special, personalized experience, and most importantly, it has to be fun. To these ends, we’re working with our top game designers, graphic designers and artists to create our first blockchain product on Monsoon’s incredible platform.”

CMON has earned a reputation as a trendsetter in the gaming industry since successfully launching its first crowdfunded game on Kickstarter in 2012. The company remains the number one fundraiser across all categories, having raised over $72 million from 48 successful campaigns.

To celebrate the launch, CMON will be giving many of its more than 100,000 Kickstarter backers the chance to receive free NFT airdrops when Monsoon goes live. In addition, each of those backers will eligible to receive a “CMON Backer” promo NFT that will never be offered again.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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