Boat Rocker Rights will be representing a new UK and Ireland licensing programme for the animated children’s series Trulli Tales.
Following what was a successful Brand Licensing Europe for Boat Rocker, the firm has secured the rights for the award-winning series, having signed a deal with Congedo CulturArte.
Trulli Tales is a 2D animated series aimed at kids aged four to seven years. It is set in the kingdom of Trulliland where the ancient arts of magic and cooking blend into one and follows the adventures of four young children who have been chosen to protect the Magic Cookbook.
They must use their wands and unite their powers to defend the book from the evil Copperpot. By learning the 52 words of wisdom in the recipes of their ancestor Trulli Grandma, they can save the book and Trulliland’s way of life.
The series launched on Disney Junior across EMEA last December and on Rai Yoyo in Italy in June. It currently airs on Disney Junior in the UK and will launch on Tiny Pop in the UK in Q4 this year.
Existing European licensing deals include toys from Giochi Preziosi, educational toys from Clementoni, tissues from Clean Paper and stickers and magazines from Panini.
Caroline High, director of licensing at Boart Rocker UK, said: “We are thrilled to pick up the rights for Trulli Tales for the UK and Eire. This is a beautiful series which extends naturally into consumer products.
‘With the forthcoming launch on Tiny Pop and the toy line being presented at Toy Fair, we can’t wait to whip up a feast amongst the UK licensing community and introduce Trulli Tales at retail from AW 2019.”