The award-winning Boat Rocker Studios has appointed Denise Gomez to the role of director of licensing for the Americas. In the newly created role, Gomez will support and further drive Boat Rocker’s recent expansion in building global franchises.
Gomez will be based at the company’s New York offices where she will report to Kate Schlomann, executive vice president of brand management and content marketing.
Gomez joins Boat Rocker from WarnerMedia, where she spent 14 years in a variety of roles for Cartoon Network Enterprises – most recently as senior director of licensing, responsible for the acquisition and management of licensing partnerships, maximising growth across categories, and extending retail penetration for multiple global brands including Powerpuff Girls, Ben 10 and Rick and Morty.
Prior to Cartoon Network, she was with Nickelodeon Consumer Products where she launched the consumer electronics category, followed by a move into retail development, building and executing channel strategies for award-winning global brands including SpongeBob SquarePants, Dora the Explorer and Blue’s Clues.
In her new role at Boat Rocker Studios, Gomez will manage licensing and promotions across all genres at Boat Rocker Studios, with heavy focus on the Kids and Family portfolio, covering the US, Canada and Latin America, as well as involvement in global deals.
January will see the launch of the “pre-westoric” animation series Dino Ranch on Disney Junior and CBC. Other current hot properties for Gomez’s immediate attention include Kingdom Force, produced in association with CBC Kids and Radio-Canada, which airs on Cartoon Network in Europe, Asia and Nat Geo in Lat Am; Remy and Boo on Universal Kids and CBC; and Love Monster on CBeebies, HBO Max and CBC.
Kate Schlomann, EVP of brand management and content marketing, Boat Rocker Studios, said: “We are delighted to welcome Denise to the Boat Rocker family. She is a highly respected and innovative senior licensing executive with expertise driving monetisation of intellectual property across all categories, and retail channels for top entertainment brands.
“Her wealth of experience will be a huge asset and complements our team as we rapidly grow our licensing business in 2021 and beyond.”
Gomez said: “I’m thrilled to join Boat Rocker at such a dynamic time for the company. It has a fantastically robust portfolio and I can’t wait to get stuck in and help to build on its recent success. I’m already saddled up for the launch of Dino Ranch and I’m really excited about exploring new licensing opportunities for that and for our many other amazing shows.”