Boat Rocker Studios has detailed a UK licensing deal duo for its hit tween dance drama, The Next Step, partnering with Cooneen and Kennedy Publishing for clothing ranges and a magazine.
The garment designer, manufacturer, and supplier, Cooneen, has signed up for a new collection of apparel for audiences aged five to 16, with The Next step branded items across children and teen nightwear, loungewear including daywear, activewear, underwear, swimwear, and Snugz face coverings.
The range will be available from September 2021.
Meanwhile, Kennedy Publishing, a leading publisher in the children’s magazine sector, will launch a special one-off issue no.28 of ‘Totally Magazine – TNS Edition’ to launch on September 2nd 2021. It will carry insider info, cast news, interviews and fact/dance tips that fans of the show could wish for.
“The Next Step continues to have huge appeal and we’re delighted to be working with these best-in-class partners to offer fans even more choice with these fabulous new apparel collections from the award-winning team at Cooneen,” said Kate Schlomann, EVP brand management and content marketing, Boat Rocker Studios.
“Kennedy Publishing’s new magazine will be an essential read for all fans of the show, connecting them even more closely to the lives and journeys of the dancers of A-Troupe.”
Boat Rocker Studios is in production on some brand new at-home promotional content for CBBC. Specifically, a digital documentary that seeks to explore the experience of the black dancers of The Next Step, “Elevating Black Dancers” as well as three scripted promotional digital pieces that delve deeper into the drama of season season.
The Next Step, produced by Boat Rocker Studios, is an international hit, broadcast in more than 120 countries worldwide. It follows the trials, tribulations and triumphs of A-Troupe, a group of dancers at the Next Step dance studio. Now in its seventh series, the show has consistently been one of the most requested CBBC shows on iPlayer over the past five years, notching up more than six-million requests this year alone.