Home / Entertainment / Boat Rocker Studios signs raft of leading UK licensees for pre-school hit Love Monster

Boat Rocker Studios signs raft of leading UK licensees for pre-school hit Love Monster

Boat Rocker Studios has detailed a raft of new licensees for its popular new pre-school series, Love Monster spanning nightwear, bedding, daywear, and dress-up and accessories.

Love Monster launched on CBeebies in January this year and already it has proved a hit among young audiences. Support for the series has now been highlighted through the signing of some of the licensing industry’s leading names across apparel, home textiles, and dress-up products.

Cooneen has signed for nightwear and underwear, Dreamtex for bedding and home textiles, Blues for daywear and swimwear, and Amscan International for dress up clothing and accessories. This A list roster of renowned partners are launching Love Monster ranges from autumn/winter 2020 and spring/summer 2021.

Kate Schlomann, executive vice president of brand management and content marketing, Boat Rocker Studios, said: “Children have taken Love Monster and his menagerie of cute furry friends to their hearts, and soon they will be able to get even closer to their Fluffytown heroes, with these delightful new ranges.

“We are thrilled to be partnering with these best-in-class companies to build Love Monster into a strong brand franchise.”

Love Monster, a quirky, 2D animated 54 x 7’ pre-school series which shares little life learnings from a unique monster with a huge heart, is based on the bestselling pre-school books by Rachel Bright, published by HarperCollins Children’s Books. The show is the result of a collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and the Chinese production company UYoung.

Within the series, Love Monster searches for the right thing to do in a world in which he is one of a kind. Full of heart and helping pre-schoolers understand different emotions, Love Monster showcases the importance of kindness, empathy, connection and instinct. It currently airs weekdays in the UK on CBeebies and has reached over 4 million iPlayer requests since launch in January.

Boat Rocker Studios is managing the global content distribution and consumer products program for the franchise, excluding China and South East Asia which is managed by UYoung.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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