Boat Rocker Studios is strengthening the licensing presence for its popular animated pre-school series, Dino Ranch across Australia and New Zealand, with the appointment of the leading Australian agency, Haven.
The award-winning licensing agency will be actively seeking partners across a wide range of categories for the new series, drawing on its more than 25 years’ experience of delivering brand extension programmes for high profile properties.
Haven’s appointment has been made to coincide with the launch of the 3D animated Dino Ranch series on Disney+ in Australia this month, following its successful premiere on Disney Junior and DisneyNOW in the US in January. The show currently ranks as the number one US cable series among children aged two to five, while the official Dino Ranch YouTube channel has reached 5.14 million views and 2.8 million unique viewers within just nine weeks of launch.
Tom Punch, founder and managing director, Haven said: “We’re delighted to be working with Boat Rocker on this dynamic new series. It’s so fresh, diverse and relatable – there’s nothing else quite like it and we know that audiences across Australia and New Zealand are going to be as excited as we are with Dino Ranch.”
Dino Ranch, created by Matt Fernandes of Industrial Brothers and produced by Industrial Brothers and Boat Rocker Studios, is full of dino-driven fun and allows young viewers at home to discover the thrill of ranch life while navigating the great outdoors. It also introduces preschoolers to problem solving, the foundations of forging life-long friendships, strengthening family and community bonds.
Kate Schlomann, EVP brand management and content marketing, Boat Rocker Media, said: “We’re very pleased to announce that Haven are saddling up for Dino Ranch licensing in Australia and New Zealand. Their vast knowledge and experience of these key territories, coupled with the immense appeal of our unique and thrilling new show, should soon round up a whole herd of great new licensees across multiple categories.”
