Bob the Builder heads to new territories

Mattel Creations has signed a raft of new international deals for the first series of its new Bob the Builder series.

The show has been snapped up by Australia FTA TEN/ELEVEN, Portugal’s Dreamia-Panda, Norway’s NRK – Super, Russia’s Karusel and ATV-Minika in Turkey.

The first series recently launched in several territories with France 5, Netherlands’ Z@pplin, Turner in the UK, Germany’s Super RTL and MiniMini in Poland enjoying high ratings,

Bob the Builder is also now the top pre-school show in France as well as a top five pre-school show in the UK, Germany, Poland and the Netherlands.

“We are absolutely thrilled to have such a high quality programme like Bob the Builder in our Kid’s block on TEN/ELEVEN," said Cherrie Bottger, network head of children’s programming, Australia FTA TEN/ELEVEN.

"The Network has always been in the front of entertainment offering to Australia’s young viewers”

Christopher Keenan, senior vice president global content and executive producer at Mattel Creations, added: “Bob the Builder continues to build momentum across many new markets and, as our stories get bigger, so too does our global reach."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Toei Animation teams with LA streetwear brand The Hundreds to celebrate One Piece

Toei Animation has joined forces with the LA-based streetwear brand, The Hundreds to celebrate the …