Building block-shaped confectionery shown for first time at ISM in Cologne.

Bon Bon Buddies launches new branded Surprize Qubes

Europe’s leading licensed character confectionery specialist, Bon Bon Buddies is rolling out an innovative new kids’ collectable confectionery onto the market, adding to its already successful Surprise range.

Surprize Qubes is a building block-shaped confectionery that has been designed to offer children a sweet treat, which can be consumed, collected and played with.

The pocket-money purchase sees Bon Bon Buddies bring three leading children’s characters together, Barbie, Super Mario and Despicable Me 2, as the faces of the new Qubes.

The treats were unveiled for the first time to the trade on February 1st, at the ISM trade fair in Cologne, and will be available from stockists across Europe and the Middle East from the end of February.

Each Surprize Qube is sold as an individual building block containing a 10g pack of strawberry flavoured chewy candy with added fruit juice, three character stickers and two push out and build character standees. The Qubes range is available in Barbie pink, Super Mario blue and Despicable Me yellow, and each range has 24 stickers and 12 standees for youngsters to collect.

The patent pending building blocks can be used to build shapes in all directions. And by collecting the Qubes, children can create an imaginary world for the characters using the blocks, stickers and standees.

Chris Howarth, MD of Bon Bon Buddies, said: “It’s a very exciting time for the business as we unveil our newest innovation. Surprize Qubes not only combine all the elements of a great sweet treat with the fruity candy inside the Qube, but also offer children an exciting play element too.

“At Bon Bon Buddies, we live and breathe children’s character confectionery, and we wanted to create a new product that children would enjoy but that also has buy-in from parents too.

“Building blocks are a favourite play activity with kids the world over, but are also proven to stimulate children’s creative thinking, encouraging spatial and motor skills as well as hand-eye coordination.

“When you add to this the treat sized confectionery contents, we believe we have a formula that keeps both children and their parents happy.”

Surprize Qubes is the newest product to join Bon Bon Buddies’ Surprise range, which currently includes Surprise Bags, Eggs and Cones and is sold across Europe and the Middle East.

Individual Qubes feature a QR code, which takes consumers to a ‘how to’ video on building the collectable blocks.

Howarth added: “What’s unique about Surprize Qubes is that no elements of the products are thrown away once opened, which reduces waste and makes them sustainable. From the product packaging to the contents inside, all of the components of the Qube contribute to the overall surprise experience. And when you couple this with the iconic characters, which are the faces of the products, you’ve got a winning combination.”

The Barbie and Super Mario ranges have been developed to target children from five years old, meanwhile the Despicable Me 2 range is suited to children from four years of age. All of the ranges have a recommended retail price of £0.99.

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