Boo extends digital arm with Weather Puppy app

Boo, the World’s Cutest Dog is growing its digital arm as Knockout Licensing prepares to launch a new weather app featuring the famous canine.

Weather Puppy stars Boo and his pal Buddy and is the latest digital initiative for the property that already sees Boo feature in a range of Digital Stickers, Emoticons and Emojis from Pico Candy.

“Boo is a huge social media star with a staggering 17 million Likes on Facebook, plus close to 600,000 Followers on Instagram,” said Knockout Licesning co-president, Tamra Knepfer.

“Since Knockout knows the digital space so well, creating apps and IM stickers for Boo was naturally an important part of our licensing strategy for Boo’s tech-savvy fans.”

The Boo themed weather app is now available for users to purchase in the Apple App Store and Google Play store, priced at $1.99.

“Boo’s digital audience of tech savvy dog lovers is highly engaged and a perfect market match for our digital product,” said Weather Creative co-founder, Suraj Hemnani.

“This makes working with Boo and Knockout Licensing a no-brainer.”