Inspired by Boo the World's Cutest Dog, the theme is available to purchase via Apple's App Store now.

Boo extends digital arm with Weather Puppy app

Boo, the World’s Cutest Dog is growing its digital arm as Knockout Licensing prepares to launch a new weather app featuring the famous canine.

Weather Puppy stars Boo and his pal Buddy and is the latest digital initiative for the property that already sees Boo feature in a range of Digital Stickers, Emoticons and Emojis from Pico Candy.

“Boo is a huge social media star with a staggering 17 million Likes on Facebook, plus close to 600,000 Followers on Instagram,” said Knockout Licesning co-president, Tamra Knepfer.

“Since Knockout knows the digital space so well, creating apps and IM stickers for Boo was naturally an important part of our licensing strategy for Boo’s tech-savvy fans.”

The Boo themed weather app is now available for users to purchase in the Apple App Store and Google Play store, priced at $1.99.

“Boo’s digital audience of tech savvy dog lovers is highly engaged and a perfect market match for our digital product,” said Weather Creative co-founder, Suraj Hemnani.

“This makes working with Boo and Knockout Licensing a no-brainer.”

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