Boo the World’s Cutest Dog bounds into 3D pixel art, figurines and more

Boo the World’s Cutest Dog is at it again, melting hearts with a swathe of new licensing deals bringing the popular pooch to figurines as well as tabletop sculptures and 3D pixel art.

Spotlight Licensing and Brand Management Inc has secured five new partnerships for the social media sensation, signing with Bare Tree Media, The Bradford Exchange, Ecell Global, NobleWorks Inc and TabTale.

The new deals will enable Bo fans to communicate their passion for the Pomeranian through nte cards, digital stickers and mobile phone cases. Bare Tree Media is creating mobile messaging stickers, sticker-photo apps and themes, The Bradford Exchange is creating figurines and tabletop sculptures and Ecell Global is launching mobile phone and tablet covers.

NobleWorks Inc has been granted the rights to feature Boo on note cards and greeting cards and Tabtale will bring the pup to the 3D Pixel Art scene through a game app.

Of the new deals, Carole Postal, president of Spotlight Licensing, simply said: “Boo makes people feel happy and that’s a feeling people like to share.”

Not only does Boo boast more than 617,000 followers on Instagram and 17 million Facebook likes, the cute canine is also the star of a series of books, plush from Gund and has starred on Good Morning America, CNN and QVC.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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