New York-based Accutime Watch Corporation has signed with Knockout Licensing to become the latest licensee for Boo – The World’s Cutest Dog.
The canine is a Facebook sensation with over 8 million fans, and Accutime will create a line of Boo watches to be sold at specialty, department, and mid-tier retailers.
“Accutime is always tuned into the latest pop culture trends so we are excited to be working with Accutime designers to create some fun and fashionable watches that Boo fans will love wearing,” said Knockout Licensing co-president Tamra Knepfer.
Founded in 1967, Accutime creates branded fashion watches for men, ladies, juniors, and kids, with products sold internationally at department stores, specialty stores, catalogs, and national chains.
Earlier this year, Knockout Licensing has secured the first licensing partners in Australia for Boo – The World’s Cutest Dog for the pint-sized pup to appear down under on bedding, clothing, homeware and as plush.