Turner is preparing to launch its flagship channel Boomerang across Turkey this month.
Boomerang, will also mark the first channel in the country’s history to make its debut on National Children’s Day, which takes place on April 23rd.
Patricia Hidalgo, SVP, chief content and creative officer for kids at Turner EMEA and International Kids Strategy, said: “The timing of this launch is significant as we continue to invest in new, original content for Boomerang and further develop the brand as our second flagship kids’ channel across the region.
“Turkey is a big priority market for Turner and we feel confident that, with its strong portfolio of classic animation and loveable characters, Boomerang will offer a fun, light-hearted entertainment experience for families to enjoy together.”
The channel will be available on D-Smart and Tivibu platforms, offering viewers classic shows including The Tom & Jerry Show, Scooby-Doo, Looney Tunes, Inspector Gadget, Mr Bean, Garfield and more.