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Boomerang heads to Hong Kong with Now TV

Turner’s kids’ channel Boomerang is making its way to Hong Kong as part of a distribution deal with Now TV.

From July 1st, Boomerang will be available on Now TV as part of the platform’s Junior Pack, and will give fans access to the channel’s roster of TV shows including Tom and Jerry, Scooby-Doo and Looney Tunes.

Phil Nelson, MD for Turner in Southeast Asia, said: “Hong Kong audiences already know and love Boomerang’s shows, so the channel will undoubtedly appeal to families with young kids.

“We’ve seen this brand grow quickly around the region and gain momentum – hitting the 30 million distribution mark is a great milestone. Now TV subscribers now have access to all three of Turner’s kids’ channels in the region – Cartoon Network, Toonami and Boomerang – so there really is something for everyone.”

Loke Kheng Tham, PCCW’s executive VP of Pay TV, added: “Now TV has a diverse range of programs, including many choices for kids.

“We are committed to providing a responsible and entertaining TV environment for children and parents in Hong Kong. We are delighted to partner with Turner, our long established partner, to further enrich our offerings for younger audiences through the launch of Boomerang.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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