Boomerang, the companion channel to Cartoon Network, has launched in Malaysia on HyppTV with a two-month free preview available now.
An all-animation network, Boomerang offers exclusive, first-run content including new episodes of classics such as Tom and Jerry, Looney Tunes and Scooby-Doo.
The channel is available in both English and Bahasa Malaysia and is aimed at children aged four to nine. Viewers can expect a raft of new shows and episodes this year from Warner Bros. Studios, including the recently announced new series Wabbit and Bunnicula.
“Boomerang provides light-hearted and fun moments for a whole new generation of viewers with iconic characters,” commented Phil Nelson, Turner International’s senior vice president and managing director for Southeast Asia Pacific and North Asia.
“It is hugely popular content presented in a safe environment for both boys and girls to feel happy, relaxed and to laugh. It’s entertainment that parents can trust and enjoy together with their children. With the best comedy and imaginative fun of young ones, Boomerang celebrates today’s family and how they have fun together.
“Boomerang is already extremely popular in many countries around the world. I’m confident Boomerang will soon be one of the best-loved channels for kids and families in Malaysia too.”
The channel launches as part of HyppTV’s Jumbo Pack and will also be available on an á-la-carte basis.
Existing Jumbo Pack subscribers will automatically receive Boomerang Channel on HyppTV Channel 555. The channel will be available for free to all HyppTV subscribers starting August 1st until the end of September.
Plans to rollout a complimentary app for mobile devices that hosts both video and gaming content are underway.