Boomf launches Pusheen the Cat marshmallows for Mother’s Day

Word of Web and Fluid World are teaming up with online marshmallow supplier Boomf, to launch a selection of Pusheen the Cat inspired treats for Mother’s Day.

The Boomf Mother’s Day Pusheen range features illustrated marshmallows in vanilla and strawberry flavours.

Plus, fans can also purchase a range of marshmallows on sticks, known as mallowpops, which feature personalised images and pictures of Pusheen.

James Middleton, co-founder of Boomf, said: “Pusheen has been a big hit with our customers since she first appeared on Boomf products, and is a great addition to our Mother’s Day and Valentine’s Day gift ranges.

“We’re thrilled to be working with this wonderful character whose wit and charming imagery is ideal for our products.”

The promotion follows on from the success of the Boomf Valentine’s Day promotion, which also featured Pusheen.

Sarah Fletcher, general manager at Fluid World Ltd, added: “Pusheen is perfectly suited to the delightful and original Boomf concept.

“The same simple, clever and memorable images that have gained her a massive online following are a great addition to the tasty Boomf range.”

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