Born Licensing and Masters of the Universe licensor, Mattel are celebrating a new deal with the comparison website, moneysupermarket.com.
The deal will see the launch of a major advertising campaign feature the infamous bad guy Skeletor as he dances to Irena Cara’s Fame.
The ad follows a successful year of advertising for moneysupermarket.com with its ‘squads, strutters and builders’ ad named the most memorable for 2016 in the UK.
Born Licensing director, David Born, said: “This is a brilliant example of how iconic characters can be used in a truly creative way. It perfectly plays on the character traits of Skeletor and He-Man that we all know and love.”
Darren Bentley, marketing director at Moneysupermarket, added: “We wanted to bring a fresh new perspective to our You’re So Moneysupermarket campaign this year.
“We thought it would be fun to subvert expectation of one of the best-known super villains from our childhoods and show that, no matter who you are, you’re bound to feel epic if you save money on your household bills.”
Jo Gunn, category manager at Mattel UK, concluded: “It has been a pleasure to work on this exciting and innovative campaign featuring the iconic Master of the Universe charactrs.
“I am looking forward to seeing the campaign come to life and to introduce He-Man and Skeletor to a new generation of fans.”
Born Licensing has recently worked on projects with Subaru, KFC, T-Mobile, Tesco and Comic Relief.