Boxing icon Floyd Mayweather Jr enters the NFT ring ahead of Logan Paul bout this summer

The boxing icon, Floyd Mayweather Jr is the latest name to enter the licensed NFT ring.

In conjunction with IronBend – a provider of digital NFTs for prominent personalities – the five weight 12-time world champion has teamed up with Reality Gaming Group, a publisher of mobile games and blockchain-based digital entertainment, and Zytara Labs, to release exclusive NFT collector’s items.

The NFTs will drop ahead of the highly anticipated bout with the YouTuber-turned-boxer, Logan Paul.

The launch will feature a limited-edition digital collection celebrating the legacy of Floyd Mayweather’s life and career, including animations, artwork and rare memorabilia from Mayweather’s personal keepsakes. Each piece in this unique collection will be secured and protected using blockchain technology, enabling the verification of ownership and authenticity of each collector’s item.

 The pieces are being designed by Reality Gaming Group in partnership with Iron Bend and Zytara Labs, and will be launched on May 26, 2021, ahead of Mayweather vs. Paul fight scheduled for June 6th. Reality Gaming has done NFT collections for the hit TV Show Dr. Who and is in partnership with the British Broadcasting Company in a variety of NFT initiatives.

 Speaking about his NFT launch, Floyd Mayweather said: “I started from nothing and beat all the odds to achieve what I did in my career and I think that’s the American dream. I don’t look at myself as a celebrity – I look at myself as an icon, one who made it. My name will always live on for the things that I did and the mark that I left in sports. These digital collectibles give everyone a chance to be part of the Mayweather Legacy.”

 Dan Sobol, co-founder and CEO of IronBend, added: “We’re incredibly grateful to be selected by Floyd Mayweather as his exclusive partner in this journey of celebrating his life’s legacy in the digital universe.

“We are excited to be collaborating with a great team to present Floyd’s timeless digital collectibles to generations of his fans to memorialize the legend of this iconic athlete.”

 Morten Rongaard, CEO of Reality Gaming, said: “We’re absolutely thrilled to be working with Floyd Mayweather to create a unique NFT collection that will be loved by his fans around the world. The officially licensed content will be of the highest quality and fans can start collecting the limited-edition items secure in the knowledge that they will own a unique piece of Floyd Mayweather’s legacy.”

For more information about the upcoming Mayweather NFT drop, please visit https://floydnft.com

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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