Entertainment marketing specialists Brand and Deliver has been appointed to promote the hit kids’ titles Danger Mouse and Kate & Mim-Mim in 2016.
Appointed by FrementleMedia Kids and Family Entertainment, the partnership will see Brand and Deliver eye multiple partners to support both shows on air throughout the new year.
Having returned to CBBC this autumn, Danger Mouse has already proved to be a major hit among young audiences and has become the best performing new kids’ show of 2015 for kids aged six to 12 and four to 15.
Meanwhile, popular pre-school series Kate & Mim-Mim is currently broadcast in over 100 territories, with a second series now planned for a spring 2016 launch.
“Danger Mouse is a heritage property which is regarded with great affection by parents and children alike, while Kate & Mim-Mim has enjoyed broadcast success from launch,” said Brand and Deliver head of partnerships, Richard Barnes.
“Both titles bring vast opportunity for partnerships and licensing, so now is the ideal time for brands to begin conversations.”
Tessa Moore, SVP global brand management, FremantleMedia Kids and Family Entertainment, added: “We are seeking to build a network of mutually beneficial partnerships that will help showcase these much loved properties and provide new and innovative ways to delight fans of our shows.”