Brand Central LLC has been appointed the global consumer products agency for the US lifestyle brand Full Send, a label created by collaborative portfolio of YouTube content creators, including the popular Nelk Boys.
Under the partnership, Brand Central will look to develop strategic collaborations as it extends the Full Send brand into retail, tapping into the popularity of the brand’s collaborative popularity across content creators such as @kyleforgeard, @mtvjesse, and @stevewilldoit.
The licensing agency is looking to attract licensees and retailers on a mission to tap into the world of digital influencers. Both the FULL SEND brand and the Nelk Boys were founded in 2010 and have to date amassed more than 27 million followers across all social platforms.
“Our team is thrilled to go all in with Brand Central as they are the go-to licensing experts in digital, lifestyle, and pop culture representing brands such as Jake Paul and Ninja,” said Full Send’s business manager, Drew Hill.
“We are honored to work with the Nelk Boys and the Full Send brand which is the obsession of millions of young adults fans. We are confident of the success of Full Send at retail and looking forward put together very compelling collaborations that will be become ‘must have’ products of 2021,” added Ross Misher, Brand Central CEO.