Four high profile UK brand partners will support the return of Ghostbusters in a campaign created by Brand & Deliver for Sony Pictures.
The campaign, running throughout July, will feature National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and Karcher.
Activity includes a national press and drive time radio campaign by National Tyres and Autocare, a TV campaign by Karcher supported by POS in more than 3,000 stores, a TV and digital out of home campaign by O2 for O2 Priority offering the chance to win tickets to the US premiere and a POS promotion by Sony Mobile within 480 O2 stores.
All four partners will engage customers on digital and social channels.
“Ghostbusters is an iconic franchise with multi-generational appeal," said Richard Barnes, partnerships Director at entertainment marketing specialists Brand & Deliver, said:
"These brands have tapped into the movie’s feel-good factor with memorable partnerships that will ensure it’s the most highly anticipated film of the summer.”
Peter Taylor, MD of Sony Pictures UK, added: “Ghostbusters is quite simply one of the best-loved film franchises ever made.
"These partnerships are vast in scale and fun factor, giving us a powerful platform to promote the film with UK-wide promotions across multiple touchpoints.”