Square Enix, the publisher of the popular Tomb Raider video game series has appointed Brand & Deliver to secure UK brand partnerships for its upcoming title, Shadow of the Tomb Raider.
Following the success of the 2013 Tomb Raider reboot and 2015’s Rise of the Tomb Raider, Shadow of The Tomb Raider has been billed as ‘Lara Croft’s defining moment,’ bringing her origin story to a ‘climactic conclusion.’
Owners of numerous Best of nominations and awards, the Tomb Raider franchise has sold over 63 million copies worldwide.
Under the new partnership, Brand & Deliver has been tasked with using its data-driven approach to securing commercial partners for Shadow of The Tomb Raider, using its expertise in entertainment partnerships to drive awareness and revenue for the title.
Brand & Deliver will work to secure UK partnerships on other major Square Enix titles over the next 12 months.
Ros Carmoody, partnerships director at entertainment marketing specialists, Brand & Deliver, said: “Lara Croft is one of the most iconic characters in gaming. We’re thrilled to be supporting the final chapter of Lara Croft’s origin story in Shadow of the Tomb Raider, and to be working with such a well-loved franchise. We’re looking forward to producing some really exciting campaigns.”
Elizabeth Blackman, head of UK marketing at Square Enix, added: “We are excited to bring fans Lara Croft’s defining moment, and we’re working with Brand & Deliver to help secure partners that will make this release the biggest one yet.”