You wait all year for a licensing trade show, and suddenly two come along within four months of each other – to which point, visitor registration is now open for the 21st Brand Licensing Europe, taking place this October 1 to 3.
2019 marks a big year for the show that, now in its third decade, is changing venue to set up shop at ExCeL London as it readies to celebrate its 21st anniversary with a host of new features for visitors.
Visitors attending the 2019 show will discover first-time publishing, gaming, and interiors activations – highlighted as three growth areas of licensing – as well as new publishing, animation, French, and Italian pavilions. 260 exhibitors and over 20 BLE first timers will fill the exhibition space.
Difuzed director of licensing, Jeremy Orriss, said: “As a licensee we have been a participant at the show for many years and we used the opportunity at BLE to grow our licensing business to become one of the leading licensee companies in Europe.
“Realising how the show has evolved as the event in Europe for all areas of the licensing business – including retailers – we knew we needed to show what we do as a licensee on the exhibition floor.”
Style Library licensing director, Helen Webster, added: “We are seeing significant growth in our licensing programme and wanted to support that growth by exhibiting at a licensing event; the biggest and most relevant for our brands is BLE.
“We are lucky enough to have a wide stable of brands that can offer retailers and licensees fabulous +150 year-old British heritage brands like Morris & Co. and Sanderson as well as the glamorous, on-trend Harlequin (a top British interiors brand for over 50 years) and Scion, the home of Mr Fox and great Scandinavian-inspired design for the past decade.”
Register for free at www.brandlicensing.eu/register