Brands with Influence has appointed Alicom Licensing to help grow the licensing programme around the successful Bush Baby World property across the Nordic region.
The move comes as Bush Baby World continues to gather momentum in the region, with reports of significant growth in sales of the collectable toy range emerging. Toys in the region are currently distributed by Maki and through the Nordic Toys group.
Roland Lindholm, Alicom Licensing CEO, said: “We are honoured to be managing Bush Baby World here in Norway, Finland, Sweden and Denmark. We are very aware that girls in our target market love plush and they spend a lot of time on social media – Bush Baby World combines these two worlds beautifully.
“We are very excited to be extending the Bush Baby World into a broader range of consumer products categories over the coming years.”
Dom Wheeler of Brands with Influence, added: “From the outset, we have been very impressed by Alicom’s enthusiasm and determination for the brand. Along with strong sales since the launch in 2017, we have great hopes for the brand over the coming months and years through a fully executed licensing programme.”