Home / Entertainment / Brands With Influence picks up Beo n Peno for UK licensing expansion

Brands With Influence picks up Beo n Peno for UK licensing expansion

An award-winning children’s animated series, Beo n Peno is looking to grow its UK licensing activity with the help of the local market experts, Brands With Influence.

Produced by Animantz, Beo n Peno is a fast paced animated series that following the story and friendship of the idiosyncratic Beo, the polar bear which lives in the north pole and Peno, the quirky penguin which lives in the south pole.

A slapstick comedy and adventure series for kids aged 4fourto 12 years old, Beo n Peno has already been picked up by Amazon Prime Video, which is showing the first 13 episodes of the series as well as being broadcast internationally on the Kedoo multi channel network.

In the UK specifically, the series is on its Super Toons TV youtube channel with around 1.5 million subscribers. The series has already built an enviable audience since it was launched in September.

Dom Wheeler, director at BWI, commented: “I was immediately struck by the quality of the production along with the hilarious adventures of the two protagonists, Beo and Peno. There is definitely a nod towards the memorable Hanna-Barbera series’ of the 1960s and 70s in terms of the slapstick nature of the humour which makes this series so appealing.

“I see great potential with the licensing opportunities especially where we can successfully translate the personality of the series onto products.”

“I am really excited to have Brands with Influence on board to build the licensing programme in the UK. I’ve been very impressed with their understanding of the brand and their plan to bring the series to life off screen,” added Prabakar Thirunavukarasu, producer, Animantz.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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