Brands with Influence scoops up Chefclub for UK licensing

Brands with Influence has been chosen to represent the fast-growing food brand, Chefclub following a run of fruitful meetings in both Las Vegas and Paris.

Chefclub is recognised as the fastest growing cooking brand on social media, with over 10 billion views in 2018 and an average of 1 billion views a month in 2019. Its network presents inspirational, fun and approachable recipes for the social media generation.

The food brand has now agreed a deal with Brands with Influence to capitalise on its fan’s engagement and love for the brand, by creating a profitable licensing programme in the UK.

Marie-Laure Marchand, SVP, global consumer products and business development at, explained: “We are delighted to be able to announce the appointment of our partnership with Brands with Influence. The brand has grown so fast in the last few years we took the decision that this was the right time to begin licensing key product categories to enable consumers to further engage with their favourite cooking programmes.

“The kitchen is a tremendous land of opportunity and Chefclub has built healthy foundations in order to harvest multiple licensing opportunities in the kitchen space.”

Talking about the appointment, Brands with Influence’s Dom Wheeler, added: “This powerful social media brand has fantastic potential to drive an exciting licensing programme. With 2 million new followers joining every month it presents a great opportunity for brands to get involved.

“We are delighted that Chefclub has appointed BWI to manage its licensing programme in the UK.”

Brands with Influence will be presenting Chefclub for the first time at BLE.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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