Popular live nature series Springwatch is heading into the consumer products arena, with Brands with Influence signed up to manage the merchandising programme.
Springwatch is part of a series of live shows including Autumnwatch and Winterwatch, which feature live footage of wildlife in the UK in action.
The first licensee on board is Abacus which has created a range of greetings cards based on the brand. There are also plans afoot to develop gifting, stationery and a range of technical products.
"Springwatch is a staple in the BBC schedule and continues to attract a loyal broad audience from children through to adults," said Dom Wheeler from BWI. "This is a really exciting opportunity to licence out a brand with such positive values."
Brands with Influence is over at Licensing Expo in Las Vegas this week presenting the Springwatch brand to the market.