Bravado, the merchandise and brand management division of Universal Music Group, has secured a deal with Team GB to design and distribute official, branded merchandise ranges to the UK retail market. The launch will coincide with the team’s efforts in the 2020 Olympics this summer in Tokyo.
Fans will be able to show their support of the nation’s Olympians through a ‘multi-layered offering’ that will span both online and in-store, as well as luxury, with high-end capsule collections scheduled to run later this summer. The range will feature athleisure, apparel and accessories boasting never before seen designs.
The 2020 Tokyo Olympic Games will take place in Japan from 23 July until 8 August 2021. Team GB will take part in 40 sports, with over 370 athletes due to represent their country.
Keith Taperell, vice president retail and sales, Bravado UK, said: “We can’t possibly be more passionate and excited about this collaboration. With such a testing year behind us, we look forward to the creativity, optimism and patriotism that accompanies this project. The unity and inspiration the Games conjure the world over, is just what we all need.”
Paul Ellis, head of licensing and retail, Team GB added: “Team GB is delighted to be working with Bravado to tap into their design and retail expertise to excite the fans with great product ranges as the nation get behind the team with the Games set to take place in just under a month.”
More details on individual capsule collections will follow in the coming weeks.