Bravado named global brand and licensing agent for Prince

Bravado has been named the exclusive global branding and licensing partner for the legendary rock and pop icon, Prince.

The firm will work closely with the estate to manage all retail and licensing endeavours for Prince’s brand, while curating global programmes that embrace and honour the artist’s legacy.

According to a release, the programme will ‘embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.’

Bravado CEO, Mat Vlasic, said: “Prince’s legendary performances, his unmistakable style and music, his incomparable artistry – all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come.

“Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world.”

Charles Koppelman and L. Londell McMillan, veteran executives hired by the temporary administrator of the Prince Rogers Nelson Estate to secure business agreements, added: “We are very happy Bravado will be the worldwide exclusive merchandise company for Prince, whose fans around the world will soon have new, exciting opportunities to connect with their favourite artist.

“We have full confidence that Mat and his team at Bravado will help support Prince’s legacy and artistic expression for generations of fans to come.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Yin’s Brazil partners with Emoji by BRITTO for school and travel collection

In partnership with the brand Emoji by BRITTO, Yin’s Brazil has presented its first licensed …