Universal Music Group’s brand management company, Bravado has been named an exclusive licensing and merchandising partner for the emoji brand.
The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations.
“We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team,” said David Boyne, MD of Bravado UK.
“The emoji brand is a unique and fascinating partner for Bravado and it offers huge depth and potential across so many product categories and channels of distribution to meet global demand, the opportunities are truly limitless.”
With more than six billion digital icons being used on a daily basis, the emoji company has helped transform today’s digital communications into a lifestyle brand under the official emoji brand.
“We are happy to have entered into a partnership with Bravado UK who are experts in the field of licensing and the production of quality and appealing consumer product,” said Marco Huesges, CEO of emoji company.
“Bravado’s excellent relationships with both retail and licensees and their unrivalled distribution power are perfect to ensure the further growth of the emoji brand in those territories.”