Brit Award winning Mabel joins Pokemon’s P25 Music campaign with new single Take It Home

Brit Award winning artist, Mabel has become the latest in musical talent to join the Pokemon 25th anniversary celebrations, having released her new single, Take It Home, recorded exclusively for the upcoming P25 Music compilation album.

Produced by Tommy Brown of Kanye West and Ariana Grande fame, the single celebrates bring the kind of friend that others can count on, and joins a tracklisting of world renowned singers and pop stars celebrating the quarter century anniversary of the popular Pokemon franchise this year.

Scheduled for release this autumn, P25 Music is a year long music campaign from The Pokemon Company International, launched in partnership with Universal Music Group.

The official video for Take It Home finds Mabel trying to unwind in her hotel room after a busy day. She stumbles across the Pokemon channel on her hotel television and finds herself comforted by the characters. Falling asleep, she follows a Jigglypuff down a hallway of her dream as the two explore the hotel together.

 

“I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” Mabel said. “I had so much fun working with Pikachu and my all-time favorite Pokémon, Jigglypuff, for the ‘Take It Home’ video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon.”

Colin Palmer, vice president of marketing for The Pokemon Company International, said: “Mabel’s incredible talent and pop sensibilities add a massive layer of fun to Pokémon’s P25 Music campaign celebrating 25 years of Pokémon.

“Music fans are going to love ‘Take It Home,’ and Pokémon fans will be delighted to see a Jigglypuff, known for being a bubbly Pokémon who also loves to sing, featured in Mabel’s vibrant video. It’s a pitch-perfect collaborative match for our 25th anniversary celebration.”

Mabel is the latest artist to join the P25 Music program, taking her place alongside Katy Perry, who contributed the new original song “Electric,” as well as Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be with You,” and J Balvin.

Mabel recently released her first new single of 2021, “Let Them Know,” a spirited anthem about projecting confidence even in times of trouble.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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