BritBox expands its Anderson Entertainment offering as SVOD audiences grow for Thunderbirds creator

BritBox, the subscription-based streaming service, is expanding its Gerry Anderson offering as part of its popular Old School collection of cult kids’ TV shows.

Gerry Anderson, the founder of Anderson Entertainment, is the name behind iconic shows like Thunderbirds and Space:1999, as well as more modern hits like Space Precinct and the 2005 re-imagining of Captain Scarlet.

The entertainment studio had previously secured a broadcast deal with BritBox for four of its best-loved series: the original Thunderbirds, Captain Scarlet and the Mysterons, UFO, and Space 1999. Following the success of the partnership and the growing audience numbers for Anderson Entertainment productions, BritBox is expanding its Gerry Anderson output.

Already, 2021 has seen the addition of 1964’s Stingray (one of the earliest Anderson hits and the first British TV series to be produced entirely in colour) and 1969’s The Secret Service, a mix of live action and puppetry and the last Anderson series to use puppets before the arrival of Terrahawks in 1983.

Further expansion is expected over the course of the coming year, building on BritBox’s portfolio of British TV from the BBC, ITV, Channel 4, and Channel 5, as well as its library of iconic films, remastered classic, and BritBox Originals.

Meanwhile, a multitude of international SVOD platforms have underlined the enduring popularity of classic Anderson Entertainment series. Terrahawks on Amazon Prime and shows on other platforms like Shout Factory, Comet and Pluto, as well, of course, as BritBox, are helping to build a new, younger following alongside the longer-term fanbase.

Linear programming is also getting in on the act through Forces TV and the Horror Channel, while shows on DVD and Blu-Ray continue to enjoy impressive sales.

Anderson Entertainment’s growth in broadcast and streaming partners will now combine with the arrival of new content and an expanded direct-to-consumer and retail merchandising offering to grow the company’s market presence throughout 2021. 

The strategy is being led by the company’s highly successful e-commerce site, the Gerry Anderson Store, which boasts a growing list both of licensee-supplied product and new items developed and created by Anderson Entertainment.

A new corporate website, www.anderson-entertainment.co.uk, was launched in 2021 to support this ongoing expansion.

Jamie Anderson, MD of Anderson Entertainment, said: “We’re thrilled that BritBox, the premier home for the best of British creativity has extended its Gerry Anderson offering. This confirms the continuing strength of the Anderson brand among viewers of all ages, a strength that will underpin our ongoing expansion strategy for the coming year.”

Craig Morris, programming and scheduling lead for BritBox, added: “We’ve been delighted with the huge popularity of Gerry Anderson’s shows on BritBox and are proud to be working with the team at Anderson Entertainment to bring these beloved TV classics together on a streaming platform for the first time.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

EOLO Toys and Panini on board for new animated series and app game SuperMasked

EOLO Toys and Panini have been named among a portfolio of licensing partners already on …