Home / British cycling brand Le Col named official kit partner for Eurosport

British cycling brand Le Col named official kit partner for Eurosport

The premium British cycling brand, Le Col has been named the official cycling kit partner for Eurosport, the multi-platform rights holder for pro cycling’s biggest events.

To celebrate the partnership, Le Col is now releasing a new collection under The Eurosport Core label, bringing a collection of jerseys, bibs, socks and cycling caps to the fore.  The range will feature a design reflective of Eurosport’s branding and colours.

Eurosport is recognised as a leading multi-platform rights holder to some of  pro cycling’s biggest events, including all three Grand Tours, more than 35 UCI World Tour races, with all five Monuments, as well as the UCI World Championships.

In 2019, cycling fans will enjoy over 200 days and 2,500 hours of live cycling on Eurosport and it’s all-access, live and on-demand, streaming service, the Eurosport Player.

Ian Woods, senior vice president, international licensing for Eurosport, said: “Eurosport continues to power the passion of millions of cycling fans watching the world’s biggest races each year on our channels. A huge proportion of our audience actively participates in the sport so we are delighted to partner with Le Col and offer cycling enthusiasts and fans of our brand a premium range of apparel.

“With Eurosport’s 30 year heritage in cycling, it is a natural progression for us to give fans of our brand and our cycling coverage the opportunity to purchase the very best technical kit on the market that delivers performance and comfort in equal measure.”  

Yanto Barker, owner and former GB pro rider, added: “Le Col, a partner since 2018, will continue to support Eurosport’s unrivalled cycling portfolio this year. We are really excited to be partnering with Eurosport, and supporting their audience with this special kit.

“When I was a young pro, watching some of the most iconic cycling races on Eurosport helped inspire my career, so it’s been a pleasure to design this performance-orientated core range with them.”

 The kit is now available to purchase from the May 9, ahead of the departure of Giro D’Italia on May 11, with a discount offered on bulk and corporate orders.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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