British fashion brand Oasis celebrates nature with limited edition RHS summer collection

The Royal Horticultural Society has teamed up with the British fashion brand, Oasis to launch an exclusive, limited-edition 27-piece collection of women’s apparel, designed to celebrate nature and horticulture.

The Oasis design team has worked closely with the RHS and its RHS Lindley Collection to select and adapt a portfolio of striking drawings. The fashion team then re-sketched the chosen images by hand to incorporate the prints into a new collection. The 27-piece collection features 11 prints in total.

Styles in the collection include maxi dresses featuring classic magnolias or bold multi-coloured blooms finished with embroidered trims and ruffle details. Meanwhile, unique bird prints feature on tailored separates and corseted midi dresses, listed as ‘perfect for special occasions.’

Then, what Oasis calls ‘floaty, boho-inspired pieces’ make up the chic summer dressing collection in both mini and maxi lengths, “exuding luxury with crinkle georgette fabrics, lace yoke inserts and dramatic, tie-up sleeves.”

The core target market for Oasis is women in their early-mid 30s who seek quality, intricate details and print designs with a story. However, the secondary market for Oasis apparel is a significant one, and the association with the UK’s best-loved gardening charity is expected to further enhance the appeal of this new range to a wide age group.

The collection is available online at Oasis-stores.com from the 14th of July.

Michelle Evatt, head Of design at Oasis, said: “We are extremely pleased to launch our first limited-edition collaboration with the RHS. As a brand that celebrates nature and weaves storytelling into print design, the opportunity to explore the RHS botanical print archives was priceless.

“Our design team carefully selected a handful of striking designs and re-sketched by hand, to incorporate these breathtaking prints into a collection that’s contemporary yet full of romance and timeless appeal, while capturing the essence of the RHS.”

Cathy Snow, licensing manager, RHS, added: “From sketch to store, Oasis worked closely with the RHS to capture the essence of the work in our vast library. The results are some truly enchanting prints and captivating styles that together form a beautiful collection that celebrates the joys of nature in a delightful and original way.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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