British fashion label Chinti & Parker launches Care Bears collection

Bulldog Licensing’s latest partner to celebrate the Care Bears’ 40th anniversary by joining the consumer products programme is luxury knitwear label Chinti & Parker.

Established in 2009, Chinti & Parker produces knitwear that celebrates joyful colour, timeless shapes and innovative textures. Now, using some of its favourite intarsia knitting techniques and intricate embroidery, Chinti & Parker brings the colourful Care Bears to life in a collection of cashmere jumpers, hoodies, sweat pants and T-shirts. The range is the latest in a line of nostalgic collaborations for the fashion label and features oversized, slouchy fits and a bold colour palette designed to keep the look cool rather than cutesy.

While the Care Bears have grown through various looks and styles over the last 40 years, the rainbow colours, main characters and unique belly badges, along with the core messages of kindness and caring, remain iconic and instantly recognisable.

Designs in the Chinti & Parker collection range from the classic Care Bears logo to the faces of characters including Grumpy Bear and Lucky Bear, as well as jumpers with Cheer Bear and Funshine Bear emerging from their pockets, and fun slogans such as ‘Good Vibes’.

Sophie Yates, Licensing Executive at Bulldog Licensing, says: “This collaboration is a great addition to the Care Bears licensing programme and clearly demonstrates the strength of the Care Bears brand. We can’t wait to see these pieces being styled and shared over the coming weeks.”

“Chinti & Parker have always been effortlessly cool and fun,” adds Roubina Tchoboian, VP of International Licensing at Cloudco Entertainment, owner of the Care Bears brand. “We’ve been a fan of their nostalgia collections for quite some time and are thrilled to see the Care Bears collection come to life as we celebrate 40 years of sharing and caring.”

The Chinti & Parker x Care Bears collection is available to buy online now at chintiandparker.com/collections/chinti-parker-x-care-bears.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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